Unlock Snapchat's Potential: Integrating Ads with Your HubSpot CRM

HubSpot is a powerhouse for managing your marketing and sales efforts, but sometimes you need to look beyond the standard integrations to truly maximize your reach. One HubSpot user recently sparked an interesting discussion in the HubSpot Community, highlighting the need for a native Snapchat Ads integration. Let’s dive into why this is such a hot topic and what it could mean for your business.

The Case for Snapchat Ads in HubSpot

The original poster pointed out that while HubSpot integrates with major platforms like Google, Meta, and LinkedIn, Snapchat is noticeably absent. For many businesses, this creates a significant gap in their omnichannel marketing strategy. Why is Snapchat so important?

Untapped Potential and Lower Costs

Snapchat offers access to a unique audience with potentially lower ad costs. The original poster emphasized that Snapchat often sees lower Customer Acquisition Costs (CAC) compared to other platforms due to less ad fatigue. This is especially true for reaching a younger demographic that might be less active on traditional channels.

Global Reach, Especially in Key Regions

Snapchat's dominance in regions like the Middle East (GCC) and parts of Europe and North America makes it a critical platform for global businesses. Without a direct integration, businesses face a fragmented view of the customer journey, making it harder to optimize campaigns and personalize interactions.

Driving Deep-Funnel Conversions

Snapchat isn't just about brand awareness. With features like AR lenses and Story ads, it can drive high-value conversions further down the sales funnel. These engaging formats capture attention and encourage interaction, leading to meaningful results.

What a Native Integration Could Offer

So, what would a native Snapchat Ads integration look like inside HubSpot? Here are a few key features the original poster highlighted:

• Direct Lead Sync: Automatically pulling leads from Snapchat Lead Forms into HubSpot CRM. This eliminates manual data entry and ensures timely follow-up.
• Attribution and ROI: Seeing Snapchat spend and conversion data directly within the HubSpot Ads dashboard. This provides a holistic view of campaign performance and allows for better budget allocation.
• Audience Syncing: Using HubSpot lists to create Snapchat Lookalike audiences dynamically. This enables highly targeted advertising based on your existing customer data.

How to Make Your Voice Heard

A community moderator suggested posting this feature request in the HubSpot Ideas Forum. This is a crucial step! The Ideas Forum allows other users to upvote the suggestion, add their own perspectives, and demonstrate the demand directly to the HubSpot Product team. The more support an idea receives, the higher the likelihood of it being considered for future development.

ESHOPMAN Team Comment

We at ESHOPMAN think a Snapchat integration would be a great addition to HubSpot, especially for e-commerce businesses targeting younger demographics. The ability to seamlessly sync leads and track attribution is crucial for optimizing ad spend. Currently, without a native integration, this requires manual workarounds or third-party tools, adding unnecessary complexity. Hopefully, HubSpot will prioritize this integration in the future!

While we wait for a potential native integration, explore the HubSpot App Marketplace. There might be existing apps or integrations that can bridge the gap and help you connect Snapchat data to your HubSpot CRM. Keep an eye on community discussions and feature updates – you never know what exciting new integrations are on the horizon. And don't forget to add your voice to the Ideas Forum to help shape the future of HubSpot!