Unlock Content Gold: How to Attract the *Right* Viewers in HubSpot
Ever feel like you're shouting into the void with your content? You're putting in the effort, but the views just aren't there. A user in the HubSpot Community recently asked how to increase content views and attract viewers, sparking a helpful discussion with some practical advice. Let's dive into some of the key takeaways, focusing on how you can apply these strategies to your HubSpot-powered e-commerce business.
Stop Chasing Views, Start Attracting the *Right* People
One of the most insightful points raised in the discussion was that more views don't always equal success. It's about attracting the right viewers – the ones who are actually interested in your products or services and likely to convert. As one respondent put it, "it's not necessarily about more views, as much as it's about the right viewers."
So, how do you attract the right people? It starts with understanding your audience. Develop detailed buyer personas within HubSpot. What are their pain points? What questions are they asking? What kind of content do they consume? Once you know who you're trying to reach, you can tailor your content to their specific needs and interests.
Plan Your Content (Don't Just Wing It!)
Creating a content plan is crucial. Don't just randomly post about different topics. Instead, develop a cohesive strategy where each piece of content supports your overall goals. A community member suggested planning content for at least a few weeks, or even a quarter, in advance. This allows you to:
- Ensure your content works together to support your larger marketing initiatives. Sporadic content doesn't work as well as a well-aligned content strategy.
- Add accountability. Set timelines for each piece of content and stick to them.
Make Content That's "Worth the Pause"
In today's crowded online world, you need to create content that grabs attention and holds it. One contributor suggested asking yourself, "Will I stop my scroll to watch this content if it was relevant to me?" If the answer is no, then you need to make your content more compelling. Think about using engaging visuals, telling stories, and offering valuable insights that your audience can't find anywhere else.
Optimize, Optimize, Optimize
Don't forget the basics of SEO. Use HubSpot's SEO tools to optimize your content for search engines. This includes:
- Improving keywords
- Writing compelling meta descriptions
- Adding internal links
- Ensuring readability
Also, consider building content clusters around pillar pages to establish topic authority and boost organic search traffic.
Repurpose Like a Pro
Get the most mileage out of your best-performing content by repurposing it into different formats. Turn blog posts into social media snippets, videos, or email newsletters. Update older posts with fresh insights to revive views and extend their value. Repurposing saves time and helps you reach a wider audience.
Promote, Promote, Promote (and Don't Be Afraid to Spend)
Creating great content is only half the battle. You also need to promote it effectively. Share your content on social media, send it to your email list, and consider running paid ads to reach a larger audience. Use HubSpot's social media tools to schedule and publish posts across different platforms, and track your results to see what's working.
ESHOPMAN Team Comment
This HubSpot Community thread highlights the importance of strategic content creation and distribution. We at ESHOPMAN believe that understanding your target audience and creating content that resonates with them is paramount, especially for e-commerce businesses. Don't be afraid to invest in paid promotion to amplify your reach, and always track your results to optimize your strategy. A free selling website maker is useless if nobody sees your products!
By following these tips, you can create content that attracts the right viewers, drives traffic to your store, and ultimately boosts your sales. Good luck!