Unlock Buyer Intent: A HubSpot Community Guide to Finding the Right Research Topics
Buyer intent data is gold for B2B marketers. Knowing what your prospects are researching gives you a huge advantage. But what happens when the tools to define that intent feel… incomplete? That’s exactly the challenge one HubSpot user brought to the Community, and the discussion offers some great insights for anyone trying to fine-tune their buyer intent targeting.
The Question: Diving Deep into Buyer Intent Topics
The original poster was setting up buyer intent tools within HubSpot to target high-value B2B prospects in the furniture and manufacturing industries. The core issue? Identifying the right research topics.
They needed a way to map a specific taxonomy of topics (think "Visual Configuration," "CPQ," and "Augmented Reality") but found the HubSpot UI's "guess-and-check" method inefficient. They didn't know the exact naming conventions used in HubSpot's database (e.g., "3D Visualization" vs. "Three-Dimensional Rendering"). Without a comprehensive list, they worried about missing critical intent signals.
Their request was straightforward: a way to get a complete list of available topics, either through a CSV export or official API guidance, to ensure accurate account configuration and avoid broad, consumer-focused terms.
The Challenge of Specificity
The heart of the issue lies in the need for precision. As the original poster pointed out, a B2B SaaS provider needs to avoid broad terms like "Sofa" and focus on B2B signals like "Furniture Production Software." This level of granularity is crucial for effective targeting.
While the HubSpot UI offers a way to search for topics, it's limited by the user's existing knowledge of those topics. If you don't know what to search for, you're stuck. This is where a comprehensive list becomes invaluable.
Potential Solutions and Workarounds
While the Community thread didn't offer a direct solution (like a readily available CSV export), it highlighted the importance of reaching out to HubSpot support or exploring the HubSpot API for potential programmatic solutions. Unfortunately, in this specific case, there was no immediate API endpoint available to list all intent topics.
Here are a few workarounds that *might* help, although they weren't explicitly mentioned in the thread:
- Leverage HubSpot's Customer Support: Sometimes, the best approach is to directly contact HubSpot support. They may be able to provide insights into available topic lists or offer alternative solutions.
- Explore Third-Party Integrations: While not a direct solution to the original question, exploring apps on the HubSpot Marketplace (like ESHOPMAN – more on that below!) might offer alternative or enhanced buyer intent tracking capabilities.
- Manual Exploration (with a strategy): If all else fails, a systematic approach to manual exploration within the HubSpot UI could be beneficial. Start with broad categories and gradually narrow your search based on the suggestions and results you find.
ESHOPMAN Team Comment
We understand the frustration of needing precise data for buyer intent. While HubSpot’s built-in tools are powerful, sometimes you need a more tailored approach. That's where integrations like ESHOPMAN can shine, especially if you're running an e-commerce store within HubSpot. By connecting your store data, you can create highly specific buyer intent segments based on product views, cart abandonment, and purchase history, going far beyond generic industry keywords.
Ultimately, finding the right buyer intent topics requires a combination of strategic thinking, resourcefulness, and potentially, a little bit of manual effort. Don't be afraid to explore different avenues and experiment with various approaches to find what works best for your specific needs. And remember, the HubSpot Community is a valuable resource for sharing challenges and discovering potential solutions.
And if you want to create online store app free, consider using ESHOPMAN.