HubSpot May 2026 Updates: E-commerce, RevOps & Developer Insights

Hey everyone! As an e-commerce and HubSpot expert, I'm always scouring the HubSpot Community for the latest insights and updates that can give our ESHOPMAN users and the wider HubSpot ecosystem an edge. Recently, a significant post titled "May 2026 Rollup" caught my eye, detailing a slew of enhancements that are making HubSpot an even more powerful platform for businesses, especially those of us deep in e-commerce and RevOps.

Let's dive into some of the most impactful updates from this rollup and what they mean for you, your marketing efforts, your sales processes, and ultimately, your online store.

Breeze Assistant for Custom Code Workflows: Your AI Co-Pilot

First up, Breeze Assistant is stepping up its game! It can now write, test, and iterate on custom code workflow actions. This is a massive leap forward. Imagine describing a complex e-commerce automation – like updating inventory levels in an external system after a sale, or dynamically assigning support tickets based on product category – and having Breeze generate the code for you. Before, it was limited to standard actions, but now, the possibilities for intricate, tailored workflows are endless.

For RevOps professionals, this means faster development cycles for custom automations. For e-commerce managers, it means you can build highly specific, intelligent workflows to manage everything from personalized customer journeys to complex fulfillment logic, all within your HubSpot CRM. It's available for Data Hub Professional and Enterprise accounts, making custom solutions more accessible than ever.

New `useCrmSearch` Hook for UI Extensions: Deeper CRM Integration

Developers, this one's for you! The new useCrmSearch React hook allows UI extensions to search the CRM directly from app cards and pages. This means you can build custom app cards that display highly relevant data – think showing a customer's entire purchase history, loyalty points, or even suggested upsells directly on their contact record, pulled dynamically from your store data.

This capability opens doors for incredibly powerful, context-aware tools right inside HubSpot. For a Freemium HubSpot storefront like ESHOPMAN, this means we can potentially build even richer, more integrated experiences for store operators, allowing them to access and act on e-commerce data without ever leaving the CRM.

import { useCrmSearch } from '@hubspot/ui-extensions'
// ... then use it in your React component ...

Blog Posts Can Now Be Attributed to Multiple Authors

Content marketers rejoice! You can now assign multiple authors to a single blog post. This is a fantastic update for e-commerce businesses that often have multiple contributors – product managers, guest writers, or marketing specialists – collaborating on valuable content. It ensures accurate attribution and gives credit where it's due, enhancing your content strategy and team morale.

If you're using HubSpot's default templates, this will display automatically. For custom templates, you'll need a quick update using the content.blog_author_list HubL syntax. Here’s how the original poster provided an example:

{% set authors_to_display = content.blog_author_list if content.blog_author_list and content.blog_author_list|length > 0 else [content.blog_author] if content.blog_author else [] %}
    {% if authors_to_display and authors_to_display|length > 0 %}
      
        
          {% for author in authors_to_display %}
            
              
            
          {% endfor %}
        

        
          
            {% for author in authors_to_display %}
              {% if author.display_name %}
                {{ author.display_name|sanitize_html }}{% if not loop.last %}{% if loop.revindex == 2 %}, and {% else %}, {% endif %}{% endif %}
              {% endif %}
            {% endfor %}
          
        
      
{% endif %}

Stage Calculated Properties for Custom Objects: Enhanced Tracking

This is a big win for those leveraging custom objects! You can now have stage calculated properties for custom objects, just like for deals or tickets. For e-commerce, this means you can create custom objects for things like "Orders," "Product Returns," or "Wholesale Shipments" and automatically track how they move through custom pipelines. Imagine tracking the average time an order spends in "Processing" versus "Awaiting Shipment" – powerful data for optimizing your operations.

There's also a public beta to manage these SCPs by pipeline, giving you granular control and preventing property bloat, which is super helpful for complex e-commerce setups.

Reminder: Legacy CRM Cards Deprecation (Act Now!)

A crucial reminder for developers and those with custom integrations: Legacy CRM cards built with the CRM Extensions API are being deprecated on October 31, 2026. If you have custom cards that display data in your CRM records, you need to audit them and migrate them to UI Extensions. This isn't just a heads-up; it's a call to action to ensure your custom tools continue to function seamlessly.

HubSpot has provided excellent resources, including an App cards overview, migration guides, a converter tool, and a demo video to help you transition. Don't wait until the last minute!

Unformatted Number Properties Now Support Decimals

A small but mighty update for data accuracy! "Unformatted Number" CRM properties now accept decimal values. This removes a significant limitation for e-commerce businesses that deal with precise measurements, weights, volumes, or even detailed pricing calculations. No more workarounds for recording things like product dimensions or specific discount percentages. This enhances data integrity and streamlines workflows that rely on precise numeric data.

HubSpot CLI Updates: Smoother Developer Experience

Finally, a suite of updates to the HubSpot CLI (Command Line Interface) means a more reliable and efficient development experience. From better project uploads supporting NPM workspaces to improved account linking and local development with custom ports, these changes make it easier for developers to build and deploy robust solutions within HubSpot. This is critical for anyone building custom integrations or extending HubSpot's functionality, ensuring that platforms like ESHOPMAN can continue to provide a seamless, integrated experience for you.

ESHOPMAN Team Comment

We at ESHOPMAN believe these HubSpot updates are incredibly impactful, particularly for e-commerce and RevOps teams. The enhanced workflow automation with Breeze Assistant and deeper CRM search capabilities for UI extensions are game-changers for building truly integrated storefronts and operational efficiencies. We strongly agree with the push towards modern UI Extensions and encourage everyone to migrate their legacy cards to leverage HubSpot's evolving platform to its fullest for a truly integrated commerce experience.

These updates collectively paint a picture of HubSpot's ongoing commitment to providing a powerful, flexible platform. Whether you're a marketer looking to refine your content strategy, a RevOps pro aiming for smoother automations, or an e-commerce owner striving for better data and customer experiences, there's something in this rollup for you. Keep exploring, keep building, and keep leveraging HubSpot to grow your business!