HubSpot Developer Updates February 2026: Key Improvements for Apps

The HubSpot developer platform is constantly evolving, and the February 2026 updates brought some exciting changes for developers, RevOps teams, and marketers alike. A community member highlighted these updates, which focus on improving developer visibility, extensibility, and overall platform flexibility. Let's dive into the key improvements and see how they can benefit your HubSpot experience.

Code Sharing for UI Extensions

One of the most significant updates is the ability to share code between UI extensions. Previously, developers had to copy code across App Cards, App Homes, and Settings pages, leading to redundant updates. Now, with npm workspace support, UI extensions within the unified developer platform can share the same codebase. This means you can define types once, write your API client once, and build a component library for your entire project. This streamlines development and ensures consistency across your HubSpot apps.

Imagine you're building a custom app for your ESHOPMAN storefront. You need a specific date picker component in both the app's settings page and within a CRM card. Before this update, you'd have to maintain two separate versions of that component. Now, you can build it once and reuse it, saving time and ensuring a consistent user experience.

Associate Payments with Tickets

Another useful enhancement is the ability to directly associate payments with tickets. You can now add a CRM card for Payments to the Tickets record page, allowing you to connect a ticket directly to a payment. If you're using the Tickets API endpoint for associations, use the HubSpot-defined associationTypeId of 1355 to associate a ticket with a payment, and 1354 for the reverse.

For e-commerce businesses using HubSpot for CRM and sales, this is a game-changer. Imagine a customer has a question about an order. Now, when they submit a ticket, your support team can instantly see the associated payment information, making it easier to resolve issues and provide better customer service. This can be particularly helpful as an Oracle Commerce alternative, offering a more integrated CRM and e-commerce experience.

OAuth Install Event Logs

HubSpot is also providing enhanced install visibility with OAuth install event logs. Developers can now track all OAuth app installation attempts, including successes and failures. These logs record key stages of the install process, such as install start, callback, and token exchange. You can filter and export these logs via integrated observability tools or as CSV files.

This feature is available for apps built on Developer Platform v2025.2 or newer. To access logs, go to Development > Monitoring > Logs in your HubSpot account. This helps developers quickly identify and resolve installation issues, improving the overall app install experience for customers.

Tech Partner Program Tiering

Technology Partner tiers help customers identify app developers who consistently deliver high-quality experiences in the HubSpot ecosystem. Tiers (Partner, Rising, Leading, and Premier) are assigned at the developer level and appear on Marketplace listings and filters. Tier upgrades are evaluated quarterly, and downgrades begin semi-annually in 2027. Developers can track their progress in the Technology Partner dashboard.

Connected Apps: New Connections Home & Connection Insights

Connections Home is a new centralized page for managing your integrations. It provides a comprehensive view of apps connected to your account, apps needing attention, and apps installed by others in your organization. The Connection Insights section provides an overview of app activities, Academy content, API call usage, and Record Insights that track how your apps interact with HubSpot and CRM data.

To view Connections Home, go to Settings > Integrations > Connected Apps. Key sections include Needs Your Attention, My Apps, and Other apps installed by users in my organization.

Custom Events Are Now Available to the Pro Platform

Custom events, previously an Enterprise-only feature, are now available to Pro customers. This lets you track behavioral data like product usage, purchasing behavior, and offline interactions. Pro customers are limited to 10 million event occurrences per month, while Enterprise customers have a limit of 30 million. Both can define up to 500 distinct event types.

Public Beta: Conversation & Workflows Ownership Updates

HubSpot is introducing additional functionality to conversation-based workflows in Service Hub Professional and Enterprise. These betas enhance ownership flexibility by adding a new “No Owner” option to the Assign Conversation Owner action and extending the Rotate record-to-owner action to work with conversations.

You can now automatically remove a conversation's owner via workflow. The Rotate Owner action has been extended to conversations, bringing structured, automated handoffs to Service Hub conversations.

Auto-Enrollment for Developer Platform Betas

HubSpot is introducing a one-time “Join beta” opt-in that grants developers ongoing access to all current and future Developer Platform betas. After enrolling and accepting the Beta Terms, you can build and deploy against a beta by referencing it in hsproject.json. This simplifies the process of testing and adopting new features.

ESHOPMAN Team Comment

We at ESHOPMAN are particularly excited about the code sharing for UI extensions. This will significantly speed up the development of custom storefront integrations for HubSpot. The ability to associate payments with tickets is also a big win for e-commerce businesses using HubSpot, providing a more seamless customer service experience. We believe these updates demonstrate HubSpot's commitment to empowering developers and improving the overall user experience.

These February 2026 HubSpot developer updates bring valuable improvements to the platform, enhancing developer efficiency, CRM integration, and overall flexibility. By leveraging these new features, you can create more powerful and integrated experiences for your customers and streamline your internal processes.