HubSpot Brands vs. Trustpilot: Solving the Multi-Domain Review Dilemma
Integrating customer reviews into your HubSpot workflow is crucial for building trust and driving sales. Trustpilot is a popular platform for collecting and showcasing these reviews. But what happens when you have multiple brands, each with its own domain and Shopify store, all feeding into a single HubSpot account? This was the challenge raised in a recent HubSpot Community discussion.
The Multi-Brand, Multi-Domain Conundrum
The original poster had two Trustpilot domains, each connected to a separate Shopify store. These stores were then integrated with distinct HubSpot Brands within the same HubSpot account. The problem? Trustpilot connects to a HubSpot account, not individual brands. This creates a conflict when trying to segment reviews accurately for each brand.
As the original poster pointed out, imagine a large company like Unilever trying to manage all product reviews on a single page. It would be a confusing mess for customers! Different products, different shipping times – it all gets jumbled.
Possible Solutions and Workarounds
One respondent suggested exploring HubSpot's Enterprise subscription, which allows for multiple brand domains. However, this might not be the most cost-effective solution for everyone.
Another community member asked clarifying questions to better understand the roadblock, specifically around assigning domains to separate brands within HubSpot. The key question was whether the user could connect both domains to their HubSpot portal but not assign them to separate brands. The respondent also linked to HubSpot documentation about managing brands.
Ultimately, the original poster clarified that Trustpilot's limitation is its connection to a HubSpot account, not individual brands. This means reviews can't be automatically segmented based on the HubSpot Brand. The poster outlined two potential (and unsatisfactory) options:
- Pool all reviews under a single Trustpilot account, losing brand-specific segmentation.
- Rely solely on Shopify's review triggers, potentially missing a significant portion of the business.
Digging Deeper: What Are the Real Options?
While a direct, out-of-the-box solution might not exist without upgrading or restructuring, let's explore some alternative approaches based on the community discussion and general HubSpot best practices:
1. Custom Integrations (Development Required)
If you have development resources, you could explore building a custom integration that leverages the Trustpilot API and the HubSpot API. This would allow you to pull reviews into HubSpot and then associate them with the correct brand based on data from your Shopify stores. This is a more advanced option and may require significant technical expertise.
2. Third-Party Integration Tools
Look for third-party integration tools in the HubSpot Marketplace that might offer more granular control over Trustpilot data and brand segmentation. These tools often act as a bridge between platforms, providing features not available in the native integrations.
3. Review Aggregation and Display
Consider using a review aggregation tool that can pull reviews from multiple sources (including Trustpilot) and display them on your website in a brand-specific manner. While this doesn't directly solve the HubSpot integration issue, it provides a way to showcase segmented reviews to your customers.
4. Manual Segmentation and Reporting
While not ideal, you could manually segment and report on Trustpilot reviews within HubSpot. This would involve tagging or categorizing contacts based on the brand they interacted with and then filtering your reports accordingly. This requires careful monitoring and maintenance.
ESHOPMAN Team Comment
This is a classic example of a limitation arising from different platforms having different data models. Trustpilot's account-level connection doesn't align with HubSpot's brand-centric approach. While workarounds exist, a true solution likely requires custom development or a more sophisticated integration tool. We'd recommend exploring the HubSpot Marketplace for apps that offer advanced review management features and deeper Trustpilot integration.
Ultimately, the best approach depends on your specific needs, technical resources, and budget. Carefully weigh the pros and cons of each option before making a decision.