Clean Up Your HubSpot Email Reports: Excluding Bot Traffic for Accurate Insights
Are your HubSpot email reports showing inflated numbers? Bot traffic can skew your data, making it difficult to accurately assess campaign performance. Fortunately, there are ways to filter out these misleading stats and get a clearer picture of your email engagement.
Identifying and Excluding Bot Traffic in HubSpot
A HubSpot Community member recently raised this issue, seeking a method to exclude bot statistics from their email performance reports generated via the API. They noticed that their reports included bot data, leading to inaccurate overall performance metrics.
One helpful respondent pointed to HubSpot's knowledge base article on understanding bot filtering in marketing email analytics. This is a great starting point for understanding how HubSpot handles bot detection.
Leveraging the filteredEvent Property
The original poster followed up, referencing the filteredEvent property in HubSpot's email events API. This property is designed to indicate whether an event has been filtered out as bot activity.
However, they encountered a broken link when trying to access documentation for this property. They were using the V3 API but suspected the filteredEvent field was only available in the V1 endpoint. This raised a question about how to effectively utilize different API versions to achieve the desired bot filtering.
Working with Different API Versions
Unfortunately, the discussion didn't delve into the specifics of using different API versions simultaneously. However, the core takeaway is to focus on identifying and utilizing the filteredEvent property (or its equivalent in the V3 API, if available) to exclude bot-related data when pulling email performance statistics via the API.
While a direct solution for using different API versions wasn't explicitly provided in the thread, the key is to consult the HubSpot API documentation for both V1 and V3 to understand how bot filtering is handled in each version. You may need to adjust your API calls based on the version you are using.
ESHOPMAN Team Comment
This is a common problem for marketers using HubSpot, especially those relying on API integrations for reporting. The filteredEvent property is crucial for ensuring data accuracy. We recommend always checking the latest HubSpot API documentation for the most up-to-date information on bot filtering and data exclusion. Also, consider using a robust e-commerce platform like ESHOPMAN that integrates seamlessly with HubSpot, minimizing the need for custom API integrations and ensuring cleaner data.
Ultimately, cleaning up your email data by excluding bot traffic leads to more informed decision-making and a better understanding of your audience. Whether you're using a dedicated e-commerce platform or building your own integration, accurate data is key to success.