Unlocking Full Contact Data: Solving the Missing Properties Issue in HubSpot-Make.com Integrations

Harnessing the Power of HubSpot and Make.com: Accessing All Your Contact Data

Integrating your HubSpot CRM with other platforms like Make.com can create incredibly powerful automation workflows, streamlining your sales and marketing efforts. ESHOPMAN, with its built-in storefront and e-commerce capabilities for HubSpot, understands the importance of seamless data flow. But what happens when your integration doesn't quite deliver all the data you need? Imagine setting up a Make.com scenario to watch for new contacts in HubSpot, only to find that crucial contact properties are missing, hindering your ability to personalize communications or trigger specific actions. This is a common challenge, and understanding how to overcome it is key to maximizing the value of your HubSpot sales platform.

The Case of the Missing Properties

A HubSpot user recently encountered this very problem. They were building a Make.com integration using the "Watch CRM Object" trigger in HubSpot to retrieve contact information. While basic properties like First Name, Last Name, and Email were readily available, a significant number of other default and custom properties appeared as blank within Make.com. This limitation effectively crippled the intended automation, preventing the user from leveraging the full richness of their HubSpot contact data.

Understanding the "Watch CRM Object" Trigger

The root cause of this issue lies in the design of the "Watch CRM Object" trigger itself. As one community member pointed out, this trigger is intentionally lightweight. Its primary function is to efficiently detect changes to CRM objects (like contacts) and return the Record ID of the modified object. It's designed for speed and efficiency, focusing on notifying you about *what* changed, rather than providing all the details of *how* it changed. Think of it like a notification system – it alerts you to an event, but you need to actively retrieve the full context.

The Solution: Unleashing the GET Module

The key to accessing all your HubSpot contact properties within Make.com is to leverage the GET module. This module allows you to make an API request to HubSpot and retrieve the complete data for a specific contact, using the Record ID obtained from the "Watch CRM Object" trigger. Here's a step-by-step guide to implementing this solution:

1. Set up your "Watch CRM Object" trigger in Make.com. Connect it to your HubSpot account and configure it to watch for changes to the Contact object. This trigger will act as the starting point for your automation.
2. Add a "GET" module immediately after the trigger. This module will be responsible for fetching the complete contact data from HubSpot.
3. Configure the "GET" module. This is where you'll specify the HubSpot API endpoint for retrieving a contact by ID. The endpoint typically follows this pattern: /crm/v3/objects/contacts/{contactId}. You'll need to dynamically replace {contactId} with the actual Record ID obtained from the "Watch CRM Object" trigger. Make.com provides mechanisms for mapping data from previous modules into subsequent modules, allowing you to easily pass the Record ID to the GET module.
4. Map the data. Once the GET module successfully retrieves the contact data, you'll have access to all the properties associated with that contact, including custom properties. You can then map these properties to other modules in your Make.com scenario, enabling you to build powerful and data-rich automations.

Example: Updating a Google Sheet with Full Contact Data

Let's say you want to automatically update a Google Sheet with new contact information from HubSpot. Using the "Watch CRM Object" trigger alone, you might only be able to populate the sheet with basic information like name and email. However, by adding the GET module, you can also include custom properties like "Industry," "Company Size," or "Lead Source," providing a much more comprehensive view of your contacts.

Best Practices for HubSpot-Make.com Integrations

• Understand the limitations of each trigger. Not all triggers provide the same level of detail. Always review the documentation to understand what data is included and whether you need to use a GET module to retrieve additional information.
• Use the HubSpot API documentation. The HubSpot API documentation is your best friend when building integrations. It provides detailed information about available endpoints, data structures, and authentication requirements.
• Test your integrations thoroughly. Before deploying your automation to production, test it thoroughly to ensure that it's working as expected and that all the necessary data is being retrieved and processed correctly.
• Consider using a dedicated integration platform like ESHOPMAN. ESHOPMAN provides a built-in storefront and e-commerce solution for HubSpot, simplifying integrations and ensuring seamless data flow between your HubSpot CRM and your online store.

Conclusion: Unlock the Full Potential of Your HubSpot Data

By understanding the limitations of certain triggers and leveraging the power of the GET module, you can unlock the full potential of your HubSpot data within Make.com. This allows you to build more sophisticated and effective automations that drive sales, improve customer engagement, and streamline your business processes. Don't let missing properties hold you back – take control of your data and create integrations that truly empower your business.