Mastering HubSpot Icon Updates: From Twitter Bird to X – A Guide for Store Operators

Alright, fellow HubSpot users, RevOps pros, and e-commerce trailblazers! We’ve all been there: a seemingly small design update that turns into a digital scavenger hunt. One such quest recently caught our eye in the HubSpot Community, and it’s a perfect example of a common challenge that many of you running stores or managing websites might face.

The original poster was grappling with a very timely issue: updating the old Twitter bird icon to the new 'X' logo on their website. Specifically, they were looking for a file named fusion-icon-twitter that their social links module was referencing. Sounds familiar, right? This seemingly simple task can quickly become a head-scratcher when you’re not sure where HubSpot stores these assets.

The Community Conundrum: Where's That Icon File?

The core of the original post was direct: "Our template for our Social Links module points to the fusion-icon-twitter icon somewhere in Hubspot. I can't find the file anywhere so I can change it from the twitter bird to the new x icon. Where is it?"

This is a classic HubSpot puzzle. Icons, especially those used in social modules, can be implemented in a few different ways, making them tricky to track down. A helpful community member jumped in with the crucial first step: asking if the theme was a marketplace theme or a custom theme, and requesting a preview link. This question is absolutely key, as the approach to updating an icon differs significantly based on your theme type.

Marketplace vs. Custom Themes: Your Starting Point Matters

The community member’s question hits the nail on the head. The first thing you need to determine is whether your website is built on a HubSpot Marketplace theme (purchased or free from the HubSpot Asset Marketplace) or a custom-coded theme developed specifically for your brand.

Marketplace Themes: Limited Direct Control

• What they are: Pre-built themes designed for ease of use and quick deployment. They often come with robust customization options within the HubSpot editor but are generally more locked down at the code level.

• The Challenge: Direct editing of core theme files is usually restricted. The fusion-icon-twitter reference, for instance, might be baked into the theme's core CSS or JavaScript, or it could be part of a custom icon font included by the theme developer.

• Your Solution Path:

  • Theme Settings: First, check your theme’s global settings. Many marketplace themes offer options to change social icons or link to custom images/SVGs. Look under

    Marketing > Website > Website Pages > Design > Theme > Edit Theme Settings

    or similar paths within your specific theme.
  • Global Content/Modules: Some social modules are global. Edits here affect all instances.
  • Module Overrides: If the module is editable on a page, check its individual settings.
  • Contact the Developer: If you can't find an option, the most reliable path is to contact the theme developer. They can provide guidance, an update, or a custom CSS snippet to override the old icon.

Custom Themes: Full Control, More Responsibility

• What they are: Themes built from the ground up by a developer or agency, giving you complete control over every line of code.

• The Opportunity: You have the power to change anything. The fusion-icon-twitter reference will be directly accessible within your theme's files.

• Your Solution Path:

  • HubSpot Design Manager: This is your command center. Navigate to

    Marketing > Files and Templates > Design Tools

    .
  • Search Functionality: Use the search bar in the Design Manager to look for fusion-icon-twitter. It will likely appear in a CSS file, an HTML template, or a custom module.
  • Code Inspection: You'll be directly editing HTML, CSS, or JavaScript files.

Pinpointing the Icon's Source: A Step-by-Step Guide

Regardless of your theme type, these steps will help you track down the elusive icon:

1. Inspect Element (Browser Developer Tools): This is your best friend. Right-click on the old Twitter icon on your live page and select "Inspect" (or "Inspect Element"). This will open your browser's developer tools, showing you the HTML and CSS associated with that icon. Look for:

   • An tag with a class (e.g., ). This indicates a font icon.
   • An tag directly in the HTML. This is an inline SVG.
   • An tag referencing an image file.

2. HubSpot Design Manager Search: If you have a custom theme, go to the Design Manager. Use the search bar to look for the identified class name (e.g., fusion-icon-twitter), or parts of the SVG code, or the image file name. This will point you to the specific file(s) where the icon is defined.

Common Icon Implementation Types & Solutions

Once you’ve identified how the icon is implemented, here’s how to update it:

1. Font Icons (e.g., Font Awesome, Custom Icon Fonts)

If you see a class like fusion-icon-twitter applied to an or tag, it's almost certainly a font icon. The icon itself is a character from a special font file, styled by CSS.

• Solution:

  • CSS Override: The safest method for marketplace themes is to add custom CSS (in your theme settings or a global stylesheet) that targets the old class and applies the new 'X' icon. For example, if your theme uses Font Awesome 5 or 6, you might override the old icon with the new X icon's Unicode character or by changing the class.
  • Module HTML Update: For custom themes, you can directly edit the module HTML to replace class="fusion-icon-twitter" with the new Font Awesome class for X (e.g., class="fab fa-x-twitter"). Ensure Font Awesome is correctly linked in your theme.

2. SVG Icons

SVGs offer crisp, scalable graphics. They can be inline in HTML or referenced as external files.

• Solution:

  • Inline SVG: If the code is directly in your module or template, simply replace the old SVG code with the new 'X' logo SVG code.
  • External SVG: If your HTML references an SVG file (e.g., or via a CSS background image), upload the new 'X' SVG to your HubSpot File Manager and update the file path in your code or CSS.

3. Image Files (PNG, JPG)

Less common for social icons due to scalability issues, but possible.

• Solution: Upload the new 'X' logo image to your HubSpot File Manager and replace the old image file's URL in your HTML or CSS.

Why Icon Consistency Matters for Your E-commerce Store

Updating a single icon might seem minor, but for e-commerce operators and RevOps professionals, it's crucial for maintaining a professional, cohesive brand image. An outdated icon can:

• Erode Trust: In a competitive online marketplace, every detail contributes to user perception. An outdated icon can make your site look neglected or unprofessional, potentially deterring customers.
• Impact Brand Identity: Consistent branding across all touchpoints, including social media icons, reinforces your identity and makes your brand instantly recognizable.
• Enhance User Experience: A modern, polished look contributes to a positive user experience, making your site feel current and reliable. This is key to achieving a truly Shopify like experience in HubSpot, where design and functionality go hand-in-hand.
• Support RevOps Goals: From a RevOps perspective, ensuring all customer-facing elements are up-to-date and on-brand contributes to a seamless customer journey, from initial discovery to purchase and beyond.

Pro Tips for HubSpot Developers & Store Operators

• Version Control: For custom themes, always use version control (like Git) to track changes and revert if necessary.
• Test Thoroughly: Before pushing changes live, test them in a staging environment or a HubSpot sandbox account to ensure everything looks and functions correctly across different devices and browsers.
• Document Customizations: Keep a record of any custom code or overrides you implement. This will save you headaches during future updates or when onboarding new team members.
• Regular Audits: Periodically audit your website for outdated assets, broken links, and design inconsistencies.

Navigating HubSpot’s design tools can sometimes feel like a maze, but understanding the distinction between marketplace and custom themes, coupled with a systematic approach to identifying and updating assets, empowers you to maintain a polished and professional online presence. Whether it’s a simple icon or a complex module, keeping your HubSpot storefront current is vital for delivering a top-tier user experience and achieving a truly Shopify like experience in HubSpot.

If you find yourself needing more complex customizations or a full theme overhaul, remember that ESHOPMAN is here to help you build and optimize your e-commerce presence within HubSpot.