Identify Unmarketed Job Titles in HubSpot | ESHOPMAN E-commerce Growth

Ever feel like you’re missing out on potential customers, even with a robust CRM like HubSpot? It’s a common challenge for businesses of all sizes, especially those operating an online store. We pour so much effort into optimizing campaigns for known segments, sometimes we forget to ask: who are we not talking to?

This exact question recently popped up in the HubSpot Community, and it sparked a great discussion that we at ESHOPMAN wanted to bring to your attention. The original poster was looking for a way to identify job titles within their HubSpot database that hadn't received any marketing outreach. This isn't just a niche query; it's a fundamental RevOps and marketing question that can unlock significant growth for your e-commerce business or any operation leveraging HubSpot.

Person using HubSpot's custom report builder to filter contacts by 'Last marketing email send date is unknown'

The Core Challenge: Unmasking Your Untapped Audience

Think about it. You've got a fantastic product, perhaps you're an online shop website maker helping businesses get online, or you're selling specialty goods directly to consumers. You've collected a wealth of contact data, including job titles. But are you truly reaching everyone who could benefit from your offerings?

The original poster, a community member, put it simply: "Is there a way for me to build a report that will tell me what job titles that we have but that we have not been marketing to?"

This question gets right to the heart of efficient marketing. It’s about more than just sending emails; it's about strategic segmentation and ensuring no valuable contact slips through the cracks. For marketers and RevOps professionals, identifying these "blind spots" is crucial for refining strategies, personalizing outreach, and ultimately, driving more conversions.

The HubSpot Solution: Custom Reports to the Rescue

Thankfully, another insightful community member jumped in with a clear, actionable solution using HubSpot’s powerful custom report builder. This approach allows you to quickly visualize your unmarketed segments and turn data into decisive action.

Step-by-Step Guide to Identifying Unmarketed Job Titles:

Here’s how you can replicate this powerful report in your own HubSpot portal:


1.  Navigate to Reports: In your HubSpot account, go to 'Reports' > 'Reports'.
2.  Create a Custom Report: Click 'Create report' and then 'Custom Report Builder'.
3.  Select Data Source: Choose 'Contacts' as your primary data source.
4.  Configure the Report:
    
        Drag and drop "Count of contacts" onto the Y-axis.
        Drag and drop "Job title" onto the X-axis.
    
5.  Apply Filters: This is the crucial step to identify unmarketed contacts.
    
        Add a filter for "Last marketing email send date is unknown".

The beauty of this method lies in its flexibility. As the community member noted, you can expand on step 5 by adding additional criteria depending on what you consider "marketing to." For instance, you might add filters for "Last sales activity date is unknown" or "Associated with a marketing campaign is unknown" to broaden your definition of unmarketed contacts.

Strategic Implications for Your E-commerce Business and RevOps

Identifying these unmarketed job titles is just the first step. The real value comes from what you do with this insight. For ESHOPMAN users and any business leveraging HubSpot for their online store, this report can be a game-changer:

1. Refine Your Segmentation and Personalization

New Audience Segments: Discover entirely new professional roles that exist in your database but haven't been targeted. These could be decision-makers, influencers, or end-users you never knew you had.
Tailored Content: Once identified, you can create highly specific content, email campaigns, and ad creatives that resonate with the unique challenges and needs of these job titles. Imagine sending a targeted email to "Operations Managers" about optimizing supply chain efficiency with your product, or to "Marketing Coordinators" about new promotional tools.

2. Optimize Your Marketing and Sales Funnels

Plug Leaks: This report helps you identify where contacts are falling out of your marketing funnel before even entering it. It’s a proactive way to plug potential leaks.
Sales Enablement: Arm your sales team with this data. Knowing which job titles are in the database but haven't been contacted by marketing allows sales to initiate more informed, personalized outreach, potentially leading to faster conversions.
Ad Targeting: Use these insights to refine your lookalike audiences or create new custom audiences for paid advertising campaigns on platforms like Google and social media.

3. Enhance Your Overall RevOps Strategy

Data Quality Improvement: This exercise can highlight inconsistencies or gaps in your data collection. If many contacts lack a job title, it's an opportunity to improve your forms or enrichment processes.
Resource Allocation: Understand which segments are receiving too much or too little attention. This allows for a more balanced and effective allocation of your marketing and sales resources.
Competitive Advantage: While your competitors might be focusing on the usual suspects, you'll be actively discovering and engaging new, high-potential segments, giving your online store a significant edge.

Whether you're building your first e-commerce presence or optimizing an existing one, having the best website creator for online store platforms integrated with powerful CRM capabilities like HubSpot is essential. ESHOPMAN empowers you to not only build a stunning storefront but also to deeply understand and engage your audience through insights like these.

Taking Action: Beyond the Report

Once you’ve generated this report and identified your unmarketed job titles, here are some actionable next steps:

Create Targeted Lists: Segment these contacts into new static or active lists based on their job titles.
Develop Specific Campaigns: Design new email sequences, ad campaigns, or content offers tailored to these newly identified segments.
Sales Outreach: Collaborate with your sales team to craft personalized outreach strategies for these contacts.
A/B Test: Experiment with different messaging and channels to see what resonates best with these new audiences.
Monitor and Iterate: Regularly rerun this report to ensure ongoing engagement and identify new opportunities as your database grows.

Conclusion

The HubSpot Community continues to be a fantastic resource for practical, actionable advice. The simple question about identifying unmarketed job titles, and the clear solution offered, underscores the power of HubSpot's custom report builder for e-commerce businesses and RevOps professionals.

By proactively unmasking these untapped audiences, you’re not just sending more emails; you’re strategically expanding your reach, personalizing your message, and ultimately driving more meaningful engagement and growth for your online store. Dive into your HubSpot portal today and start discovering the potential that's been hiding in plain sight!